ESQIDO officially launches in Holt Renfrew + Launch event recap
We're proud to officially announce that ESQIDO Lashes has partnered with luxury retailer Holt Renfrew to bring our luxury lash collection to Canadians across the country!
11 classic lash styles + best selling lash glue
Starting with the 11 mink lash styles from our Classic Collection that redefined false eyelashes, ESQIDO introduces the ultimate in luxury lashes in Holt Renfrew. The lashes start at $38 CAD for the lightest style, Little Black Lash, up to $45 CAD for the most voluminous Amp It Up. ESQIDO's best selling Companion eyelash glue is also available for $12 CAD.
Where to buy
Find them in Holt Renfrew locations across Canada and on holtrenfrew.com.
Official Launch Event
From August 19th - 20th, ESQIDO hosted its launch event in both Toronto and Vancouver at the iconic luxury retailer Holt Renfrew, with members of the press (including Huffington Post, Flare and The Kit), social influencers, bloggers, YouTubers and VIP customers in attendance.
Innovative Lash Monocles
To create an interactive experience that enabled attendees to try on all of ESQIDO’s lash styles, displays holding 11 lash monocles were setup at each makeup station. Guests could pick up a monocle and place it over their eye to compare the different lash styles, and it’d appear as if the lashes were applied.
Complimentary Lash Applications
To allow guests to experience our lash collection firsthand, four makeup stations were set up for attendees to receive a complimentary lash application.
For those that wanted to receive a lash application, they were seated before having their false lashes measured against their eye and then trimmed. Using ESQIDO’s Companion Lash Glue, Rae and Ashley carefully applied and adjusted the lashes onto each guest. Pictured below: Bloggers Aney from Allure of Simplicity and Amy from Bratty B get their lashes applied.
Laughter and awe filled the air after every application. By the end of the day, the ESQIDO team and Holt Renfrew’s Beauty Lab make-up artist had transformed over 60 beautiful ladies, who walked away thrilled with their new lashes, and attracted a plethora of compliments from the crowd.
VIP Gift Bags
Throughout the event, VIP gift bags were distributed to the press, influencers and guests. Within each signature Holt Renfrew magenta bags, a bottle of ESQIDO’s popular latex-free Companion Lash Glue was included alongside a red velvet cake pop. A nod to the brand’s playful personality, a lash prescription card featuring all 11 lash styles was also included, indicating the lash style “prescribed” to each attendee; the pair they would take home.
We would like to extend our sincere thanks to those who attended the Holt Renfrew x ESQIDO launch, and our deepest appreciation to the Holt Renfrew team in helping us flawlessly execute the event. It was an amazing turnout and we’re thrilled to have met everyone who attended!